Like-Farming Scams:
The process of gathering likes for a particular social media page through a combination of emotional exploitation, manipulation, and deception. This will involve CyberCriminals posting a string of posts designed specifically to capture followers for a Facebook page, which can then be later used for a variety of nefarious uses.
The list of followers can be used by the CyberCriminals for further spear-phishing, or sold to other CyberCriminals for their spamming use, or to marketing outfits.